Lira Clinical's Purely Clinical 2.0 Global Skin Affair Tour 2025

By Kitty Lin from Skin Inc Media

Lira Clinical’s Chicago stop on their Purely Clinical 2.0 Global Skin Affair Tour 2025 was hosted in one of the dazzling rooms in The Westin O’Hare beneath glass bulbs that clustered like crystallized soap suds. The first thing I noticed when I walked in was the room’s split layout: half banquet tables for the breakfast reception that kicked off the day-long course, half rows of tables facing a PowerPoint, a table with products, and a treatment table. A perfect symbol of business and pleasure. Everyone in the room mingles easily—most of them seasoned estheticians—laughing and chatting like old friends, a tone set by Lira Clinical’s close team. The warmth effused by the sense of camaraderie makes me think of that old adage: “If you do what you love…”

In an industry characterized by professionals’ dedication to adapting, evolving and refining their craft, Lira Clinical honors them well. The class starts with enough materials to bring me back to my days at university, complete with Lira’s very own clinical manual, brochures, a note taking sheet to accompany their PowerPoint, as well as product samples. Those who attended also received additional course codes for further study at their convenience. Attending estheticians were also able to count the course towards their continuing education hours.

The premise of Purely Clinical 2.0 is that, fusion between medical and aesthetics is really becoming blurred, and so with that, maintaining and making sure that our licensed skin care professionals know how far they can go, as well as what their limits are,” says Tiffany Fraedrich, Director of International Education. “Also, understanding that the stratum corneum is a live layer of the skin, and the fact that most people were taught in school that it’s dead layers and only for beautification, but we do have the opportunity to manipulate products when they have the proper delivery system to be able to truly change the function of the skin back to its healthy and natural, youthful state.”

Some of the major topics of conversation involved key ingredients featured by Lira Clinical, like shikimic acid, which is ideal for clients who suffer from acne.  Additionally, the Lira Clinical team encouraged estheticians to excite the skin, and to not shy away from body treatments. Their PRO Corrective Pads, for example, which are helpful for targeting hyperpigmentation, have a version for body care in the works. The audience was also impressed by Lira Clinical’s tinted SPF products, like their SPF Solar Shield 30 and BBs, both SPF 30, which can give buildable coverage and a silky glow to every shade of skin. While SPF 50+ is what’s typically recommended, Lira Clinical says the trifecta of a good product lies in its safety, efficacy and how enjoyable it is to use. SPF 30 is the balance they’ve struck for a product that clients will love reapplying throughout the day, thereby maximizing results. Other noteworthy products included their HEALTH Recovery Balm, which can even be used on burns, their ever-loved peels, and long-time favorites, like their brightening products. On the business side of the curriculum, the Lira Clinical team went over the benefits of the before-and-after pictures, the importance of social media and the persistence of word of mouth efficacy, while listening to esthetician’s feedback regarding pro sizes for  products and the benefits of trial sizes in building retail momentum with clients.

The Purely Clinical 2.0 Global Skin Affair 2025 tour has several more upcoming dates this year, with the next one being August 11, in Seattle, WA.