Skincare for Men

If you’re one of the 60% of men who have zero interest in skin care, you’re in the right place.

We realize that part of the hesitation around starting a skincare routine is it seemingly has a high barrier to entry. Where do you start? What the hell is retinol? Do you have to do Patrick Bateman’s routine from the beginning of American Psycho to have nice skin? All reasonable concerns and we have answers to all of ‘em (in order: here, don’t worry about it, and definitely not unless you have the time).

Just follow these three easy steps and you’ll immediately start to see and feel the difference.

1. Clear out the grime

The first step is using a daily cleanser to wash away the crud that accumulates from daily life. Dirt, dead skin cells and other random junk that can cause acne and are making your skin work overtime to keep from deteriorating should be wiped clear daily.

Unfortunately, regular soaps and scrubs might not be enough to do the trick. Instead, opt for an exfoliating cleanser that can dig a bit deeper into pores and balance out your skin to its natural state.

It also acts as a way to make your skin a blank slate for the other two steps in your new routine. After all, you wouldn’t wax your car before washing it, would you?

Product recommendation:

PRO Exfoliating Cleanser

Instructions:

Apply 2 pumps to fingertips. Massage into skin for 1 minute. Rinse with warm water.

2. Tighten it up!

Ok, so washing your face isn’t exactly rocket science and, for many of you, that might be where your daily skincare routine starts and ends. Because, the truth is, there are dozens of things you can do from here to address different skin conditions and the options can seem overwhelming.

But the simplest, most effective thing you can do is using a firming serum that will address multiple important skin issues at once.

Firstly, as the name implies, it addresses the appearance of fine lines, wrinkles, and pores to keep your skin looking taut and new.

Secondly, it evens out skin tone to help dissipate redness and discoloration.

Product Recommendation:

PRO Firming Serum

Directions:

Massage 2 pumps into your skin, allowing the product to fully absorb.

3. Protect yourself

While the other two steps apply to both your morning and nighttime skincare routines, this one only applies to the morning before you head out into the world.

Because now that you’ve put all that effort into preserving your skin (a full two steps worth!) you have to protect your hard work!

No doubt you’ve repeatedly heard about the importance of sunscreen but that’s only because it’s So. Damn. True. The number one enemy of your skin is UV radiation from the sun and the best way to protect yourself is a solid SPF.

Now you could just use that probably expired bottle of Banana Boat under your sink and risk looking like Mark Zuckerberg windsurfing, but you’re probably looking for something less ostentatious.

The smart move would be to use a sheer SPF that does more for your skin than protect it; preferably one that blends, brightens and restores skin while it’s fending off radiation.

Product Recommendation:

ElioDrops 30 Sheer

Directions:

Apply 3-4 drops about 30 minutes prior to sun exposure. Reapply as necessary.

And that’s it! Just work these steps into your daily routine and you’ll notice how fresh your skin looks in no time. Keep in mind, this is an extremely simple routine and it can get more complicated from here depending on your skin needs. Whatever those needs are, you can be sure there’s a Lira Clinical product that can address them. Feel free to check out our store or reach out to one of our amazing clinicians with any questions.