What is a Power Entourage?

There has been a growing interest in CBD infused skincare products from both skincare practitioners and their clientele. With a wide range of applications and an explosion of product offerings, it is hard to weed through the hype and (often) misinformation to really understand what works and what does not.

It is important to understand that CBD, Cannabidiol, is one molecule, one ingredient. When formulating any product, it is initially important to establish product intention and then formulate using intentional, supportive ingredients. The isolated CBD molecule can be added to any concoction, but that does not ensure the product will be efficacious. Products that are formulated with the sole intention of including CBD as a novelty could be a waste of money and clinical treatment effort. For real results, both in clinic and at home, it is CBD and appropriately paired ingredients that ensure a product provides the intended effect.

There is a great debate in the Hemp CBD market that centers on one thought, one theory: “The Entourage Effect.” The easiest summary of the theory is that a synergy of compounds present in cannabis provides a specific physiological effect in mammals. Unfortunately, this theory is often referenced, but not always appropriately so. For desired effect, you must consider which components are paired for each specific desired outcome. To date, there have been over 500 compounds identified in the cannabis plant, with more discovered every year. They include cannabinoids (like CBD and CBG) and terpenes (like D-Limonene) and many others. According to Dr. Ethan Russo, a leading cannabis researcher and author of many peer reviewed published articles on “The Entourage Effect,” the greatest dermatological benefits are achieved when pairing Cannabidiol (CBD) with terpenes.

When formulating the new MYSTIQ Infused C product, Lira Clinical carefully considered this, and many clinical studies, carefully selecting each ingredient with the intention of restoring and maintaining proper skin function. The clinical evidence of CBD’s positive effect on the skin, combined with D-Limonene and terpene-rich MASQ-tech^TM, delivers a new level of efficacy, the POWER ENTOURAGE!