A Pair of Power Serums for Melanin Management

As we know, hyperpigmentation is a condition affecting all skin types at any age. Melanin management is an essential step for in-clinic protocols, home care programs, and home treatments regardless of what the skin needs for prevention, correction, or management. As technology advances, skincare professionals are able to understand not only the importance of melanin as a free radical warrior but also its production process and how to manage it for bright, beautiful skin. Over 98% of Lira Clinical products contain brightening agents to clinically address pigment disorders. Product formulations use multiple ingredients targeting each step of the process for effective melanin management.

Lira Clinical recently debuted its PRO Brite-Plus Serum containing not only 5% tranexamic acid (TXA) but also the powerful ferulic acid and vitamin C with its signature MASQ-tech^TM. This powerhouse serum combats stubborn hyperpigmentation such as melasma. PRO Brite-Plus Serum has joined forces with the fan-favorite PRO Lite Serum, battling against hyperpigmentation formation for a powerful partnership fighting against pigment disorders. In addition to signature MASQ-tech™, PRO Lite Serum is also formulated with hexylresorcinol, azelaic and kojic acids, battling against hyperpigmentation. So which power serum will work best for my skin and situation? The answer is customized to your skin situation and lifestyle – but ultimately, BOTH!

1. ALTERNATE THEM SEASONALLY: As seasons change, it is time to switch from PRO Lite Serum to PRO Brite-Plus Serum. Seasonally exchanging out your melanin management product keeps skin in motion, maintaining relaxed melanocytes and skin correction. Both serums condition skin for in-clinic protocols year-round.
2. MORNING AND EVENING: Offering skin multiple choices also keeps skin in motion. Applying one with your morning routine and using the other in the evening also keeps lost melanosomes corralled within melanocytes.
3. USE THEM TOGETHER: PRO Lite Serum and PRO Brite-Plus Serum are power serums on their own, but also can be used together, morning and evening, teaming up on stubborn hyperpigmentation.

Whether you are addressing redness from rosacea flares or hormonally induced melasma, Lira Clinical offers brightening benefits in every home care and in-clinic treatment, from start-to-finish.