
Good for :
- Brightens and evens skin tone while effectively reducing dark spots.
- Regulates melanosome distribution to prevent hyperpigmentation from surfacing.
- Protects skin’s barrier activity while preventing transepidermal water loss (TEWL).
- Hydrates skin with a balanced combination of water and lipid soluble products.
- Clarifies skin’s complexion, reducing future breakouts with comprehensive antimicrobial and antibacterial properties.
- Detoxifies free radicals while exfoliating accumulated dead skin cells and limiting oil production.
- Balances oil production while encouraging a healthy epidermal microbiome.
- Minimizes pore appearance while targeting clogged pores.
- Exfoliates and regulates cell turnover, preventing future environmental damage.
- Calms skin and reduces redness, irritation, and inflammation.
- Restores skin’s natural barrier activity, retaining natural hydration.
Review Highlights
PRO Brite-Plus Serum
PRO Brite-Plus Serum
To encourage a smooth and even complexion, this power serum blends tranexamic and ferulic acids with MASQ-tech™ for ultimate brightening benefits. Troubled pigment and redness have met their match with brightening power plus defense against oxidative stress.
Innovative Ingredients:
-
MASQ-tech
-
Vitamin C

MADE IN USA

CRUELTY-FREE

ECO-FRIENDLY PACKAGING
How to Use
Ingredients
Science Ingredients
Tranexamic Acid:
Inhibits tyrosinase initiation in TRP1, reduces melanin distribution in keratinocytes
Ascorbyl Glucoside (Vitamin C):
Brightens uneven skin tone, slows the aging process
Ferulic Acid:
Prevents hyperpigmentation, anti-inflammatory, skin brightener, protects cells against UV damage
Hyaluronic Acid:
Humectant, retains its weight in water by over 1000 times, encouraging skin hydration
Nature Ingredients
MASQ-tech™:
Prevents post inflammatory hyperpigmentation (PIH), minimizes pore appearance, increases cell proliferation
Sunflower Oil:
Encourages synthesis of natural skin lipids and ceramides supporting barrier function
Vanilla Planifolia Fruit Extract:
Potent antioxidant, skin soothing
Limonene:
Powerful terpene combating free radicals, analgesic, wound healing, anti-inflammatory
Full Ingredients
Good for :
- Brightens and evens skin tone while effectively reducing dark spots.
- Regulates melanosome distribution to prevent hyperpigmentation from surfacing.
- Protects skin’s barrier activity while preventing transepidermal water loss (TEWL).
- Hydrates skin with a balanced combination of water and lipid soluble products.
- Clarifies skin’s complexion, reducing future breakouts with comprehensive antimicrobial and antibacterial properties.
- Detoxifies free radicals while exfoliating accumulated dead skin cells and limiting oil production.
- Balances oil production while encouraging a healthy epidermal microbiome.
- Minimizes pore appearance while targeting clogged pores.
- Exfoliates and regulates cell turnover, preventing future environmental damage.
- Calms skin and reduces redness, irritation, and inflammation.
- Restores skin’s natural barrier activity, retaining natural hydration.
Review Highlights

Customer Reviews
- ACAngeli Christine A.Verified BuyerI recommend this productRated 5 out of 5 starsYesterdayPro Brite
Lira Clinical Pro Brite Serum is a powerful brightening and antioxidant-rich formula that targets dullness, pigmentation, and uneven texture. It gives skin a radiant, healthy glow while calming inflammation.
Was this helpful? - PQPaulette Q.Verified BuyerI recommend this productRated 5 out of 5 stars9 hours agoAmazing!
I noticed the difference the very first time I used this serum. Pretty Amazing Product.
Was this helpful? - ABAlicia B.Verified BuyerI recommend this productRated 5 out of 5 stars5 days agoMust have!
I use this in almost every treatment and at home for my personal skincare regiment. So good for aftercare.
Was this helpful? - ASAshley S.Verified BuyerI recommend this productRated 5 out of 5 stars5 days agoPigment inhibitor
This has been fantastic for my acne clients and lightening deeper pigment. Smells good, feels good. Only need 1/2 pump to 1 full. This cannot stay on the shelves!
Was this helpful? - SWShira W.I recommend this productRated 5 out of 5 stars1 year agoBest Vit C brightening serum yet!
It’s lightweight, and a little goes a long way! It’s really helping out with my PIH and evening out my overall complexion! I use it twice a day and never leave home without it.
Was this helpful?